George grew up in Greece, graduated in Athens with a degree in International Relations before moving on to a MsC on Development, Media & Communication from the London School of Economics.
After a few years of working as a project manager and editor in the European Quarter of Brussels, George moved to London, the world's best-connected metropolis that no-one can ever get tired of. He worked for a decade in the media, research & exhibitions space with stints on a diverse range of topics, primarily in tech.
In 2015, George co-founded AI Business which grew to become the global leader in AI media, exhibition, and research with a multi-million-dollar global presence. His business was acquired by Informa Plc, and George exited in 2020 to follow his life-long dream of sharing his passion for travel.
Travel as George’s raison d'être came home to Wanderlust, the oldest UK travel magazine and leading independent travel media title in the UK. George is leading the editorial direction of the organisation alongside a comprehensive investment in digital transformation and expansion of the organisation's global footprint. George’s journeys have so far brought him to over 80 countries and 700 cities around the world – and he is always on the lookout for finding travel gold!
In 1992 Lyn and her late husband, Paul Morrison, were bored on a flight to South America and so schemed out their ideal travel magazine on the back of a sickbag. The idea stuck and, returning to the UK a few months later, they launched Wanderlust magazine from their spare bedroom.
The magazine gradually grew through word of mouth, and went on to be one of the UK’s leading travel magazines, with numerous awards under its belt. In time it led to the family of other travel products and services that make Wanderlust Travel Media today.
After a long fight with cancer, Paul Morrison died in December 2004 and Lyn took on the role of managing director. In 2017, Think Publishing took a majority stake in Wanderlust, and Lyn's role changed to Brand & Content Director, as well as retaining her editor-in-chief role.
In 2008, The Times lauded Lyn as one of the “50 Most Influential People in Travel.” In 2012, Lyn was presented by an Outstanding Contribution Award in the British Travel Press Awards. In 2014, Lyn was awarded one of the 'Top 60 Most Influential Women in Travel in the Last 60 Years' by the AWTE. She regularly appears on lists of Top UK Travel Journalists / Influencers.
A fellow of the Royal Geographical Society, Lyn is still a writer and has won several awards. She pops up on television and radio, as well as in print, as a travel expert. She is regularly consulted by tourist boards and governments on travel-related issues, especially regarding sustainable tourism. She sits on several committees, including LATA (the Latin American Travel Association) and IPN (the Independent Publishers' Network), and the Media Advisory Group of the Adventure Travel Trade Association (ATTA). She judges many competitions and awards including the Thailand Green Excellence Awards UK. Lyn is a key force behind the Adventure Travel Conference, the UK's B2B event for adventure and experiential travel, and is its Content Director.
Lyn strongly believes in tourism as a force for good, benefiting local communities, wildlife and the natural world. During the course of Lyn’s own travels she has been attacked in the night by soldier ants in Africa, spent the night in a sailor’s bar in the Azores, and been chased over a barbed-wire-topped 6ft-bank by an angry Irish bull. Her idea of hell would be a week on a beach.
Follow Lyn on Twitter @wanderlust_lyn and read through her archive of online articles.
Elliot found his wanderlust growing up on the wild headlands of Cornwall, in the far South West of the UK. He joins Wanderlust for a new adventure after a series of leadership roles for some of the world’s best-known business & technology media brands – including Forbes, London Tech Week and The AI Summit.
As Chief Operating Officer, Elliot’s job is to keep the wheels on the bus and take the UK’s longest running travel magazine further in its journey.
Elliot believes travel is about people, and is passionate about how Wanderlust can bring out the best of people and place.
Adam joined Wanderlust at the end of 2017, and heads up the commercial team. He has over 12 years experience in media sales and has worked across many consumer industries including walking, yachting, motor sport and wildlife.
Previously a keen sportsman, Adam travelled the world playing rugby, cricket and football. His favourite adventure destination is Costa Rica although he has plans to travel to South East Asia in the near future.
Simon joined the Wanderlust commercial team in 2017. He had previously worked at Think for 7 years across a number of consumer titles including the members magazine for Soho House and the National Trust for Scotland.
Simon works with his clients to develop media campaigns across print, digital and events. He is passionate about developing new relationships with advertisers and brands throughout the world.
Simon’s passion for travel started at 16 years old when he went on a month long self-funded expedition to Peru. He is a keen skier and has skied throughout Europe and North America. He counts Jackson Hole (Wyoming) and Whistler (British Columbia) among his favourite destinations.
Simon’s favourite destination is India and he plans to visit the Northern state of Himachal Pradesh later this year.
Lucy joined the Wanderlust team at the end of 2018 and it’s her first role in sales.
A Francophile at heart, Lucy has lived and worked teaching English in both Paris and Martinique. Lucy’s travel highlights include trekking in Colombia, camping in the Sahara desert, listening to music on the streets of Havana and watching sunrise at Angkor Wat.
Heading up the digital team, Simon is responsible for the continued strategic growth of the Wanderlust website, Trip Finder and other websites such as Wanderlust's trade site and Adventure Travel Conference. He has also built sites, microsites and all sorts of clever solutions for campaigns, including a Green Thailand website for the Tourism Authority of Thailand. Having worked for a leading SEO company before he was tempted away to Wanderlust, Simon is also our expert on ways to drive traffic.
When he hasn't got his head in the nuts and bolts of coding or web design, Simon is a travel nut enjoying bear watching in Alaska, and trips to Sudan, Laos, Malaysia, and a 3-month trip around Argentina, Chile and Bolivia.
After graduating with a degree in Graphic Communication in 1998, Graham's career so far has seen him design both consumer and contract magazines spanning music, fashion, lifestyle, technology and travel.
Graham joined Wanderlust in 2003 and as Art Director heads up the design team; he is responsible for the design and layout of Wanderlust magazine as well as Wanderlust’s sister magazines, contract titles, books and supplements. In December 2011, Graham was awarded Designer of the Year in the Independent Publishing Awards.
Tom joined Wanderlust in 2011 after a career spent in consumer, lifestyle and contract titles, working in both an editorial and production capacity. As Production Editor, he's in charge of making sure Wanderlust magazine and its sister titles go to press on time, which involves a lot of moaning at people who file late copy and double-checking things are splet correctly.
When out and about, Tom has a soft spot for tracking down movie locations. His favourite? The Star Wars set in Tunisia... His wife wasn't impressed.
Rosie is the Assistant Commercial Editor for Wanderlust, working on commercial project in print and online. She also writes for the website whenever she gets the chance.
When she’s not at work, Rosie loves seeking out cultural and historical adventures in sunny places.
